Dissemination of information

Taking Advantage of New Technologies to Reach Audiences

Stéphane Richard

Director General
St. Lawrence Global Observatory


Stéphane Richard holds a bachelor’s degree in business administration from the Université du Québec à Rimouski. He played a key role in the expansion and development of “Globetrotter” Internet services, a pioneer in the advent of the Internet in our daily lives. He then took on various duties as an analyst and manager in the telecommunications, (Internet, airwire and wireless), informatics and manufactured goods sectors. Since September 2011, he has been the director general of the St. Lawrence Global Observatory (SLGO), whose mission is to promote and facilitate the accessibility, dissemination and exchange of data and electronic information on the global St. Lawrence system.


Producers and disseminators of scientific information can benefit from using Web dissemination tools and mechanisms that meet the needs of targeted audiences, thereby ensuring that disseminators achieve their objectives. Information in a format that is appropriate to the producer or disseminator’s organization may not meet the needs of an external user, which in turn means that the objective of communicating the information may not be met. To counter such situations, this presentation provides an overview of best practices in the field, including a look at the issues and informatics structures as well as several examples of recent applications developed by the SLGO that demonstrate the “client oriented” application concept.

Québec-Ocean: A Group of Researchers, for What Purpose?

Picture of Brigitte Robineau

Brigitte Robineau

Scientific Coordinator


Ms. Robineau obtained a PhD in oceanography from the Université de Bretagne Occidentale (Brest, France) in 1986. From 1988 to 1991, she did a postdoctoral fellowship at Université Laval and at the Maurice Lamontagne Institute (Fisheries and Oceans Canada). She then worked as a research associate with Professor Louis Legendre for six years at Université Laval. The wide variety of her research work in marine ecology led her to focus on both benthos and fish, with additional work on microalgae, in the Loire and St. Lawrence estuaries and in the Arctic. She has worked as a coordinator since 1996, first at GIROQ, and then at Québec Ocean.


Québec-Ocean is the Groupe interinstitutionnel de recherche océanographique du Québec, a group that brings together researchers working in the field of marine science. In addition to training and research activities conducted at several universities and institutes in Quebec, the centre aims to transfer and disseminate knowledge acquired mainly on the Arctic Ocean and the St. Lawrence. The members of Québec-Ocean seek to improve knowledge or solve environmental problems that are highly relevant to Quebec society. The results of their research are often used by funding organizations, either public or private, or lead to new standards and policies. Québec-Ocean disseminates its information via the Web, regularly publishes a newsletter, responds to media inquiries and organizes activities each year for World Oceans Day.

Complement to presentations

Organizations interested in working with Québec-Ocean can contact Rachel Picard in Rimouski or Brigitte Robineau in Quebec City. The two will direct organizations to the right contact person.

It was deemed necessary approach people and sustain the interest of the various audiences through more frequent events. World Oceans Day provides an excellent opportunity to maintain contact, and Québec-Océan's social networks help disseminate its partners' information, particularly through the newsletter distributed to the media, government departments, universities and any interested people or organizations. The newsletter is a platform for reaching different audiences and maintaining contact.

Stratégies Saint-Laurent proposes to use the ZIP committees as channels to disseminate the scientific knowledge of its partners Québec-Océan and the St. Lawrence Global Observatory (in addition to government partners from the St. Lawrence Action Plan) to riverside communities and to bring the communities' concerns to researchers to get them involved in turn.